Toyota  has announced it is launching a new, advanced safety research center that will collaborate with leading North American universities, hospitals and research institutions in an effort to reduc3  the number of traffic fatalities and injuries on America's roads.
Toyota's new Collaborative Safety Research Center (CSRC) will be based at the Toyota Technical Center (TTC) in Ann Arbor, Michigan and will involve Toyota researchers and engineers from North America and Japan.  The new initiative builds on Toyota's ongoing commitment to safety and quality leadership.  The company estimates that it will commit approximately $50 million over the next five years to fund CSRC.
The collaborative research will pursue integrated ways to enhance safety, involving the vehicle, driver and traffic environment.  Initial areas of focus will include reducing the risk of driver distraction - a growing cause of accidents - and protecting the most vulnerable traffic populations, including children, teens and seniors who account for 30 percent of U.S. traffic fatalities.