Tuesday, November 29, 2011

Lexus uses re-cycled car bits in new fashions

 Lexus has challenged four of fashion's most inventive designers to rethink their notions of automotive design for an advertising campaign to appear in Vogue. Using some of the more than 2,000 individual parts of a completely dismantled Lexus CT hybrid,the designers created fashionable works of art as part of The Lexus Fashion Workshop. The designers have taken on the challenge various auto parts into fashion accessories while also driving home the value of recyclingm, according to Lexus.  The pieces include: "Environmental Crown of Virtue"- designed by Moss Lipow, who usused ,transmission starter and exhaust manifold gasket; "The Valve Collection," which was designed by jewelry creator Eddie Borgo, who used valve lifters, crank bearings and hose clamps; "Nomadic Sanctuary," a  sleek trench coat, shorts and clutch designed by John Patrick, featuring floor mats made from plant-based plastic, sound-dampening material, wire harness and leather seat covers and cargo covers and  "The Luna Shoe," reated by Alejandro Ingelmo who used armrest leather trim and clear plastic tubing.  The four pieces will be highlighted in a six-page advertisement in the January 2012 issue of Vogue. Behind-the-scenes videos of the Lexus CT hybrid being dismantled piece-by-piece are available at Vogue.com/Promotions/Lexus. Additionally, a series of exclusive interviews with the four designers will be posted throughout December. To view the pieces now click: http://www.multivu.com/mnr/53341-lexus-fashion-workshop-vogue-ct-art-basel
  "Merging the worlds of luxury automobiles, art and fashion is another example of how Lexus is 'Engineering Amazing' or maybe more appropriately, 'Engineering Unexpected,'" said Brian Smith, vice president of marketing for Lexus. "We were able to challenge four designers to turn one of our most progressive hybrid vehicles into innovative fashion pieces, inspiring the designers, and the world, to see things differently." The collection will be on display December 1-2, 2011, opening day of Art Basel Miami Beach,  which is considered  of the most prestigious art shows in the Americas. The pieces will be sold at private auction during Art Basel Miami Beach, with proceeds benefiting the Council of Fashion Designers of America/Vogue Fashion Fund (CFDA), a not-for-profit trade association representing more than 400 of America's foremost womenswear, menswear, jewelry, and accessory designers. By Joseph Szczesny

1 Comments:

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November 30, 2011 at 2:23 AM 

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