Honda has been recognized as the  "Brand of the Year" in the "Full Line Automotive" 

category according to the 2012 Harris Poll EquiTrend® study. 

Honda received the highest numerical Equity Score among full line automotive brands included

in the 2012 Harris Poll EquiTrend study. 

 "This study offers strong evidence that the Honda brand continues to be 
well-regarded by American consumers," said Mike Accavitti, vice president of 
National Marketing Operations for American Honda. "The combination of strong 
brand equity and a fresh line-up of new models that resonate with customers will 
drive strong growth for us this year."

 Harris Poll EquiTrend is an annual brand health assessment from Harris 
Interactive that surveys thousands of U.S. consumers online about their brand 
perceptions, measuring key touchstones including familiarity, quality and 
purchase consideration.
The 2012 survey was based on opinions of 38,529 American consumers ages 15 and over surveyed 

online. EquiTrend is an annual brand health assessment from Harris 
Interactive that surveys thousands of U.S. consumers 

about their brand perceptions, measuring key touchstones including familiarity, quality and 
purchase consideration. By Joseph Szczesny