Chrysler, Dodge, Jeep score in Power survey
The Dodge Charger ranked highest in the Large Car segment and was the most improved model in the industry. The Dodge Challenger scored highest in the Midsize Sporty Car class and Dodge Durango took the top spot in the Midsize Crossover/SUV segment.
The Jeep brand improved by 32 points and Chrysler increased by 27 points compared to the industry's average improvement of three points. "We've listened to our customers and made significant improvements across the product line, launching 16 all-new or extensively updated vehicles in the past year," said Doug Betts, Senior Vice President -- Quality, Chrysler Group. "We worked very hard to make our vehicles truly competitive with the best vehicles in their respective segments. It's nice to see this effort being recognized by our customers."
Vehicles with high APEAL scores generate faster sales, higher profit margins, and less need for cash incentives. High levels of vehicle appeal also influence customer recommendation rates, according to J.D. Power and Associates. By Joseph Szczesny