Fiat 500 honored by Men's Journal
"We're extremely honored to win the 'Gear of the Year' award from Men's Journal," said Tim Kuniskis, Head of FIAT Brand North America. "The new Fiat 500 is truly distinctive and we will continue to expand the appeal of our Cinquecento, with the upcoming introduction of the Fiat 500 by Gucci, aimed at Italian style lovers, and the Fiat 500 Abarth, targeted towards Italian performance enthusiasts," Kuniskis said.
The magazine said the Fiat 500 frepresents the” adventurous, modern and 'live the interesting life' spirit of the magazine's readers." Men's Journal's 'Gear of the Year' award also marks the new Fiat 500 as one of the most innovative consumer products of 2011, it said.
A team of Men's Journal editors, writers and correspondents tested hundreds of new products to create their annual list - a product list that represents more than 40 of the most innovative and game-changing products including sports equipment, apparel, technology and culinary tools. In addition, the 2011 Gear of the Year award marks the first time cars have been included on the list. For more information visit www.mensjournal.com. By Joseph Szczesny