General Motors plans to show off the next step in transformation of Chevrolet’s  passenger car l with the debut of the all-new 2014 Impala sedan at the New York International Auto Show the week before Easter.  Chevrolet will also showcase the updated  version of the family-friendly 2013 Chevrolet Traverse.

Chris Perry, vice president of Global Chevrolet Marketing, noted the Impala nameplate was introduced in 1958 and has been one of Chevrolet’s best-selling passenger cars for decades. The all-new version of the Impala builds on that strong heritage.

“The momentum at Chevrolet continues to build with the debut of the 10^th generation of the Impala, one of the brand’s most enduring and cherished nameplates,” Perry said. “The new Impala further strengthens Chevrolet’s passenger car lineup by giving consumers a full-size sedan that balances the desire for distinction with engaging driving dynamics.”

With the introduction of the new Impala, Chevrolet has revamped nearly every passenger car in the lineup in the past 24 months. The new cars helped Chevrolet become the top-selling passenger car brand in the United States in 2011.

The 2013 Chevrolet Traverse was designed to give families a new gathering space with elements of style and refinement inside and out, as well as new and industry-exclusive safety features.

Traverse is among the safest vehicles on the road today, previously earning top marks from leading third-party organizations and in government crash testing. For the 2013 model, the Traverse adds the industry’s first front center air bag. It is engineered to protect drivers and front passengers in far-side impact crashes. The air bag deploys in milliseconds and inflates between the driver and front passenger, providing added protection for both front occupants.

“The new Traverse builds on the success of the current model offering a wide variety of improvements to ride and handling, interior materials and exterior styling without compromising the functionality and capability families need to support their busy lives,” Perry added. By Joseph Szczesny