Friday, March 16, 2012

Rising gas prices boost prius sales

With help  from rising gasoline prices and an improving economy, Toyota's subcompact Prius c five-door hatchback, which is the newest member and least expensive member of the Prius family of hybrid vehicles has gotten off to a quick start since going on sale March 12. In its first three days on the market, it sold 1,201 units, making it one Toyota's fastest-selling vehicles and eclipsing Chevrolet Volt and Nissan Leaf sales for the entire month of February,  Toyota executive noted.
"A number of factors drive the auto market, and fuel prices is one of them," said Bob Carter, group vice president and general manager of the Toyota Division.  "With 53 miles-per-gallon in the city and priced under $19,000, the timing for Prius c couldn't be better."   During the first half of March, the four-member Prius Family, including the new Prius c, roomy v, third-generation Liftback and new Plug-in Hybrid, accounted for sales of 9,821.  Last month Prius sales totaled 20,593 and 32,593 year-to-date. By Joseph Szczesny


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