Ford dealers around the US are now taking orders for the new C-MAX Hybrid. Ford says the new C-Max will be more affordable than Toyota Prius v and get better fuel economy. It will also come with other technology such as hands-free liftgate, active park assist for easier parallel parking and an EcoGuide to help customers improve their individual fuel economy. The C-MAX will launch this fall as part of Ford's “power of choice” strategy.  Ford officials describe the C-MAX a compact hybrid utility vehicle and the company's first dedicated line of hybrids. It will will be available this fall with a base price of $25,995 - approximately $500 lower than the Toyota Prius v's base price.
"C-MAX Hybrid offers better fuel economy, performance, technology and functionality than Prius v - and C-MAX Hybrid customers will pay less at the dealership and at the pump," said Ken Czubay, vice president, U.S. Marketing, Sales and Service. "Ford is delivering the power of choice for leading fuel economy across its lineup - from EcoBoost to electrified vehicles - because customers increasingly want to save money at the pump, even as gas prices rise over time," he said.
As part of the strategy, Ford also has elected to drop with Hybrid Escappe from its  line up with introduction of then new 2013 Ford Escape. By Joseph Szczesny