Jeep has signed on to become one of the official sponsors of the USA men's and women's
national basketball teams. As part of the deal, the Jeep brand will launch a full
advertising and marketing campaign, starting next weekend. The Jeep brand also announced the introduction of a special edition model, the 2012 Jeep Wrangler Unlimited
Altitude Edition, which will be featured in the new "Power Within" campaign. The Wrangler also has been designated the official vehicle of the men's and women's basket ball team.The Jeep brand NBA start Chris Paul, as its spokesman for this partnership. In this role,
Paul will be featured in the Jeep brand's advertising campaign and
appear in a series of video vignettes that will give viewers a
behind-the-scenes look at various facets of the partnership with USA
Basketball. "The Jeep brand has always been associated with the American spirit and
as a member of the 2012 USA Men's Basketball National Team, I am proud
to serve as spokesman for Jeep's partnership with USA Basketball,"
stated Chris Paul.
"'Power Within' is a mantra for our time as it is a reminder that power
with purpose is timeless," said Olivier Francois, Chief Marketing
Officer - Chrysler Group LLC. "From its visual elements to its selected
music, the campaign is designed to inspire viewers to do what it takes
to find their inner power." Francois said. By Joseph Szczesny