Tuesday, April 24, 2012

Jeep to sponsor USA's Olympic basketball team

  Jeep has signed on to become one of the official sponsors of the USA  men's and women's national basketball teams.  As part of the deal,  the Jeep brand will launch a full advertising and marketing campaign, starting next weekend.  The Jeep brand also announced the introduction of a  special edition model, the 2012 Jeep Wrangler Unlimited Altitude Edition, which will be featured in the new "Power Within" campaign. The Wrangler also has been designated the official vehicle of the men's and women's basket ball team.The Jeep brand NBA start Chris Paul, as its spokesman for this partnership. In this role, Paul will be featured in the Jeep brand's advertising campaign and appear in a series of video vignettes that will give viewers a behind-the-scenes look at various facets of the partnership with USA Basketball.
"The Jeep brand has always been associated with the American spirit and as a member of the 2012 USA Men's Basketball National Team, I am proud to serve as spokesman for Jeep's partnership with USA Basketball," stated Chris Paul.  "'Power Within' is a mantra for our time as it is a reminder that power with purpose is timeless," said Olivier Francois, Chief Marketing Officer - Chrysler Group LLC.  "From its visual elements to its selected music, the campaign is designed to inspire viewers to do what it takes to find their inner power." Francois said.  By Joseph Szczesny


Post a Comment

Subscribe to Post Comments [Atom]

<< Home