Friday, April 6, 2012

Ranger Rove wins design award in New York

The Range Rover Evoque was crowned World Design Car of the Year 2012 during the press preview for the annual New York Auto Show. The Evoque's had alread caputred 100 awards from around the world before the latest honor.
 "We are honored that the Range Rover Evoque has been named 2012 World Design Car of the Year.” said Gerry McGovern, Land Rover Design Director said. “This prestigious accolade recognizes the overwhelmingly positive response that we have received to the Range Rover Evoque's bold and dramatic design. It is a car that truly resonates on an emotional level," he said.
 The award is testament to the  Evoque' unique design and recognizes the fact that the dynamic new Range Rover has created a new segment of the market to world-wide acclaim.” he added.
The Range Rover Evoque was shortlisted from an original 46 nominations and beat off stiff competition from the two other finalists - the Citroen DS5 and the Volkswagen Up! The design of Evoque’s design was foreshadowed by a concept car developed when Range Rover was part of the Ford Motor Co.
 Juror Silvia Baruffaldi commented, "True to the concept car it derives from, it is a contemporary automotive design masterpiece. Besides not having equals on the markets, it is able to deliver the Land Rover DNA in a more compact, sporty body style. A premium product without the bad habit of showing off."  By Joseph Szczesny


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