Porsche was again named the coolest brand and best performance in the United States by Kelley Blue Book, a leading provider of new-and used-car information. The 2012 Brand Image Awards are based on consumer automotive perception data collected by Kelley, which surveys more than 12,000 shoppers each year via the Brand Watch^TM study hosted on Kelley Blue Book’s kbb.com. The Brand Watch study analyzes new-vehicle shoppers’ perceptions of brands and the factors that influence their vehicle-purchasing decisions.

“We hold these awards in high esteem,” said Detlev von Platen, president and CEO of Porsche Cars North America. “Since they are based solely on consumer perspectives and backed by a trusted source like Kelley Blue Book, receiving not only one, but two 2012 Brand Image Awards is one of the most rewarding ways to receive brand accolades and recognition.”

 This is the fifth year Kelley has conducted the Brand Image Awards and the second time that Porsche has won the Coolest Brand and Best Performance Brand categories. “With standout vehicles, memorable marketing and positive word of mouth, the winners of Kelley Blue Book’s 2012 Brand Image Awards have secured enviable positions in the minds of in-market shoppers.” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s kbb.com.