The all-new Focus Electric will make history of sorts later this month when it become the first EV to serve as a pace car for a NASCAR race. The Ford Electric will serve as the pace at the Richmond International Raceway on April 28. "Ford research shows the majority of Americans would consider buying an
electrified vehicle but do not yet understand the different
technologies," said Mark Fields, president of The Americas.
"Highlighting the Focus Electric as a pace car is a fun way to educate
consumers about the kinds of benefits our electrified vehicles deliver
and show people our commitment to provide Ford customers the power of
choice for leading fuel economy in the vehicle that best meets their
needs - from EcoBoost®-powered gasoline vehicles and hybrids to plug-in
hybrids and full electrics."
Approximately 35 percent of new car intenders are motorsports fans and
78 percent of them support NASCAR, according to Ford research.
Additionally, Ford race fans are 67 percent more likely to consider Ford
products than general market consumers. Field said the race at Richmond will be only the latest in a line of groundbreaking moments for Ford in
NASCAR. In addition to being the first manufacturer to compete with a
four-door sedan as its flagship model in 1998, Ford was also first to
use a hybrid to start a NASCAR event when the Fusion Hybrid served as
pace car for the Ford 400 at Homestead-Miami Speedway in 2008. By Joseph Szczesny