Monday, January 10, 2011

GM has plent of new product coming

  Mark Reuss, President of GM North America, took exception to the complaints by analysts that GM is light on product introductions. "I don't feel like its light. We have  a lot nice stuff coming, said Reuss, who specifically cited the Orion-built Chevrolet Sonic and Buick Verano, which are both due in show rooms later this year. GM also will roll out the Chevrolet Camaro later this year. Reuss acknowledged GM has delayed the introduction of a new pickup by almost a year. But the emphasis on passenger cars is beneficial, he said. "This company doesn't have to be dependent on trucks any more. Reuss also acknowledged that if gasoline prices increase to $4 per gallon as some analysts predict, GM could move up production of the Sonic and Verano if customer preferences begin to shift. Reuss also said GM plans to develop a unique marketing plan  in California  for the Sonic and new Cheverolet Cruze. GM car sales in California have been been anemic at best, he acknowledged.


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