Thursday, August 18, 2011

Cadillac to get own version of Volt

General Motors Cadillac brand is getting is very own version of the Chevrolet Volt.
The Cadillac Converj Concept, a dramatic luxury coupe with extended-range electric vehicle technology developed for the Volt originally,  is moving forward as a production car that will be called the Cadillac ELR, General Motors officials said Thursday.
 “The concept generated instant enthusiasm,” said Don Butler, vice president-Cadillac Marketing. “Like other milestone Cadillac models of the past, the ELR will offer something not otherwise present – the combination of electric propulsion with striking design and the fun of luxury coupe driving.”
 GM has already announced plans to begin exporting an Opel version of the Volt from Detroit to Europe later this year.
 Development of the ELR is just getting underway price and timing of the vehicle’s launch will be announced later.
 Nevertheless, the Cadillac ELR will feature the electric propulsion system used in the Volt, which made up of a T-shaped lithium ion battery, an electric drive unit and a four-cylinder engine-generator.
 Like the Volt, It will use electricity as its primary source to drive the car without using gasoline or producing tailpipe emissions. When the battery’s energy is low, the ELR seamlessly switches to extended-range mode to enable driving for hundreds of additional miles.
 Cadillac selected the name ELR to indicate the car’s electric propulsion technology, in keeping with the brand’s 3-letter international model naming convention.
The Converj Concept sparked the idea of combining the desirability of a grand touring coupe with electrification, said Ed Welburn, GM vice president, Global Design.
 “There’s no mistaking it for anything but a Cadillac, an aggressive, forward-leaning profile and proportion showcases a uniquely shaped, modern vision of a personal luxury 2+2,”  said Welburn. Cadillac also recently announced it will add two new vehicles to its product lineup in 2012, the XTS large luxury sedan and an all-new luxury compact sedan code named ATS. By Joseph Szczesny


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