– McLaren Automotive, the British maker of hand-built
supercar based on Formula1 racing technology,
said Thursday it was hitting the
sales targets it had established as it
launches the ultra-expensive sports car in the United States.
The company, which
made its name in building race cars for big manufacturers such as
Mercedes-Benz, has sold 450 vehicles since the first $240,000 McLaren
coupe was exported to the US back in
December, it has already sold 450 of the vehicles even though it has only nine
dealers spread across the United States, said Richard Power, McLaren’s aftermarket
sales manager in the U.S.
“It is on target,” he
said when asked during a press preview of McClaren in Detroit. The Spider variant, of the McLaren
super car will cost $266,000 and will reach the U.S. early next year, Powell added.
manager of McLaren’s public relations in the U.S., who was in Detroit to
show the car to automotive reporters in Detroit, said most of the cars have been sold in three
cities spread across the U.S. – Los Angeles, Miami and New York. “There is
definitely a wow factor involved as well as all the other factors in buying a
car like this,” she said after the Spider was unveiled for reporters.
But a lot of the
affluent buyers are car buffs, who know the McLaren name from Formula 1 racing
and understand the tech ology that goes into the car, she said.