Ford ready for NaIAS with big display
Visitors will be able to learn about new Ford technologies and products through digital interactions, live games and shows vehicle simulators and even electric vehicle rides on a speciall created, 208-foot-long, elevated track The Ford display will fill an expansive 71,700 square feet of space, more than a typical NFL football field's 57,600 square feet.
"For several years now, Ford has been driving the evolution of auto shows. We've moved from one-way communication to full-blown two-way communication and total engagement with visitors," said Jim Farley, Ford group vice president, Global Marketing, Sales and Service. "Futuristic concept cars and simple narrations about products have been augmented by or replaced with product interaction, hands-on technology displays, conversations with knowledgeable hosts and even games that help visitors understand how Ford is delivering smart, safe, green, high-quality products to fit a wide range of needs."