Friday, February 18, 2011

Jeep's facebook fan base tops 1 million

 By Joseph Szczesny
 Chrysler’s Jeep brand reached a milestone Feb 18  as fans on the brand's Facebook page surpassed the 1 million mark. By reaching more than 1 million fans on its Facebook page, the Jeep brand exceeds the next closest domestic automotive brand fan's total by more than 450,000, Chrysler official said.
 "We are honored to be the first and only domestic automotive brand that can claim more than 1 million Facebook fans," said Mike Manley, President and CEO - Jeep Brand, Chrysler Group LLC. "This reinforces the fact that Jeep is clearly one of the most well-known and loved brands throughout the world, and comes as we continue to gain sales momentum and begin to celebrate the 70th anniversary of the brand."
 The  Jeep brand experienced triple digit growth in its fan base on Facebook in 2010, Manley added. The brand continues to foster a vibrant and innovative social community for its passionate fans and owners. In July, Jeep brand fans tested the size limits of Facebook's photo album, "Photos by Others." Fans exceeded the 20,000 photo-limit resulting in a need for Facebook to accommodate the increased number of images.
 Along with Facebook, the Jeep also uses Twitter, You Tube and foursquare web sites to keep in touch with its fans. The Jeep brand was the first automotive brand to have an official profile on, the popular location-based social network that allows users to "check-in" at any location. The official Jeep brand You Tube channel is among the top 10 sponsored-channels with over 4.3 million video views, Manley said.
 In addition, the new Jeep Grand Cherokee has been named the all-new 2011 Jeep Grand Cherokee has been named the Official Winter Vehicle of New England by the New England Motor Press Association  "The Jeep Grand Cherokee is quiet, luxurious and comfortable," said John Paul, NEMPA Winter Vehicle Awards Team Leader. "During one of toughest New England winters on record, it handled everything Mother Nature could put in its way."


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