By Joseph Szczesny

 Hyundai, which is celebrating its 25^th anniversary selling cars in the U.S. is  is the  exclusive automotive sponsor of the 83rd Academy Awards, broadcast on Sunday on ABC. Nine Hyundai ads will air throughout the coverage - two pre-show and seven during the awards ceremony itself. In accordance with Academy rules, and to ensure that Hyundai's long-time "voice" gets to enjoy the spotlight for his second consecutive Oscar nomination, Hyundai cast a guest star for a portion of the evening
"Hollywood's biggest night is a pillar of our 'Big Voices in Big Places' strategy, positioning Hyundai in the most-watched, high-profile advertising venues," said John Krafcik, president and CEO, Hyundai Motor America. "With the compelling TV ratings combined with the glamour of the event and its attendees, it's an ideal venue to show off the stars of our vehicle lineup."

  The two red carpet ads include "Good Things Come in Threes" featuring Sonata's three distinct powertrains, and "Comfy Home" featuring the luxurious Equus flagship sedan.
 All of Hyundai's Academy Awards commercials feature Hyundai's 2011 "New Thinking. New Possibilities." brand vision.  Innocean Worldwide Americas, Hyundai's agency of record, is responsible for all creative. To view Hyundai's Super Bowl ads, please visit, www.hyundainews.com/Media_Kits/Video_Clips/.